The idea that you should stop caring about how you look the moment you walk through your front door never really made sense to me.

We put so much care into our skincare, our spaces, and what we wear outside. But back at home, it is so easy to default to an oversized t-shirt or old sweatpants, and suddenly you don't feel quite like yourself. The hours you spend in your home are the hours you spend with yourself. You deserve to catch your reflection and feel comfortable, beautiful, and completely at ease.

That’s why I created Laete.

Years in the apparel industry taught me how clothes are engineered from the inside out, and I wanted to make pieces with genuine integrity. Loungewear with the elegance of tailoring, made from pure natural materials that feel incredible against bare skin. Pieces that aren't confined to the bedroom, but move effortlessly when you throw on a coat and step outside.

Clothes you actually want to live in.

Gladys, Founder of Laete